

Logic's managers, Chris Zarou and Harrison Remler, said big sales numbers for this release would be nice, but their primary goal was doubling their touring business.

Logic’s debut album “Under Pressure” sold about 73,000 copies in its first week on the market last year. On the road last week, Logic chatted up his local chauffeur, asking the driver all about his childhood in Compton, Calif., and how he’d managed to stay out of trouble. Swift’s listening party when they hatched their plan – they said it just seemed to be a natural fit for Logic, thanks to his incredibly gregarious personality.

The approach has been tried recently by other artists such as pop star Taylor Swift, who invited fans to her house last year to listen to her album “1989.” Logic’s team said they weren’t aware of Ms. Durani added that his label’s consumer research showed a need for new product offerings, especially for the “uber fan,” an increasingly valuable species as industry-wide record sales continue to decline.
